Kickstarter Quick Update- 12/18/2012


Today marks the big day for the launch of our Kickstarter campaign!

Even though it’s a big launch…things are going to stay a little under wraps for now.


We are getting the prototype of our product tomorrow.

In traditional entrepreneur-style bootstrapping, we partnered with a local community college to manufacture a prototype for us for a fraction of the usual cost of prototyping (this cost = free).  I am so looking forward to seeing this bad boy pop on out of the 3D printer, in all of its off-colored glory (they use strange colored plastic for 3D printing, and I don’t really understand why…).

We’d intended to pick it up Monday, but there was a delay on the community college’s side, so we’ll grab it this afternoon and get the ball rolling from there.

(Re)lesson #1- plans are important because the plan will never go as planned, so be ready.

Yes, I got “plan” in that header 3 times.  Boomshakalaka.

Ideally, we would have had the prototype by Monday, and launched with our Facebook / other marketing plans today.  Clearly, that will be delayed by at least a day, and that pushes everythng else around.

You saw in the other post that I put up today, what Gossip Girl taught me about entrepreneurshipthat I drove home the point about the importance of having a plan when doing startups.  One thing I didn’t mention, that seems suitable to mention now given the circumstance (prototype delayed): this kind of stuff happens all the time in startups, especially when you’re relying on other people: things slow down, people lose track of time, shit hits the fan.

And unlike at a job, where you get paid no matter what, shit hitting the fan–even slightly–can be the difference between success and abysmal, penniless failure.

But don’t think we didn’t plan for this.  As you know, we launched this marketing effort 45 days before the Kickstarter even goes up.  That’s plenty of time for anything that might happen (like this).  We took charge of the situation, knowing something might happen, and adjusted accordingly.

This will evolve into a “how to manage other people” post in the next few months.

Don’t let your efforts get sunk by others.  Take charge of your situation, have a plan, and ensure you can be successful regardless of externalities.

Once we get the prototype, we will take all sorts of photos and load them up to the blog.

One big lesson I learned early in my startup career is how difficult just “talking” about an idea is when you don’t yet have a prototype / other thing to show people.  It’s boring, people have no idea what you’re talking about, and it’s often taken to be synonymous with someone who just dreams of doing startups, but never actually does anything (i.e. “doesn’t execute”).

So hang tight, gang.  I’ll get something your way this coming Friday for the regular Friday update.


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