Note: This article is written mostly from the perspective of tech startups because the comparisons I make are easy to explain from this vantage point. In reality, this applies to any business venture.
We already talked about why your business idea doesn’t matter (and what actually does). There, I said that the value of a startup or a business is in your ability to execute.
Great ideas are completely irrelevant without being able to execute.
I think most new entrepreneurs would read this and understand it to a certain point. ”OK, just because I have a good idea for the next Facebook isn’t enough. No one’s going to fund my idea just because I came up with it”
But that’s about as far as their understanding goes.
“Well that’s fine; I will just hustle and go find myself a technical co-founder and by-oh-golly I’ll be starting my tech startup by this time next month”
Believe me, it is possible to get programmers on board (I’ve done it). It’s possible to get people interested and initially excited with your startup idea. The sales pitch is the easy part:
Getting people to say they’ll help you with your project is barely the beginning.
Think about it: even if you could convince programmers, do you know enough about how to manage them? Did you provide them with enough of an incentive to make them stick around? Do you know that the product they are making is what you actually want / need? [click to continue…]