Start Here

Don't need these no more.

Welcome to Decoding Startups, taking you from excuses to launch.

Decoding Startups is all about teaching you workable, executable systems to embrace your inner entrepreneur, and launch your own business.

I’m passionate about this topic because fear of entrepreneurship–though in my heart, I knew I wanted to puruse it–kept me from taking action for years and years.

When I finally was brave enough to try and start my own venture, I realized very, very quickly that I knew a lot less than I thought I did.

I did all sorts of stupid things, failed countless times, and made an ass out of myself on multiple occasions.  I won’t insult your intelligence and pretend I come to you knowing everything there is to know about startups (I’m far, far from that).  But the grueling lessons I have learned over my 1 1/2 years of startup stuff…from dabbling in it as a graduate student, to doing it full-time now…are ones that I wish I had someone around to teach me, and that I wouldn’t have to learn the hard way.

My niche is helping 1st-time would-be entrepreneurs learn how to start their ventures.

Have you ever noticed most articles on entrepreneurship that are worth reading (in other words, not the typical hackneyed “5 Tips to Being An Entrepreneur” type) are usually to high-in-the-sky to actually be useful?  Take an article on raising Series A funding or how to hire your first employee.  Both of those issues are important, of course.  But if you’re a first-time guy trying to start out on his own, how the hell is that going to help you?  You’re not worried about hiring your first employee.  You’re worried about overcoming fear, mitigating risk, learning wisely, and executing.

I think what happens is that successful entrepreneur forget about how hard things were at first (or don’t like to talk about it!), and as such, there’s a deficit of useful, actionable, and tested information on getting started as an entrepreneur.

I want my writing here at Decoding Startups to help bridge that gap.

Some things I’ve learned (the hard way, of course) that I’d like to teach you:

  • How to recruit technical co-founders and programmers (I’ve done both of these things).
  • How to come up with potentially-profitable, solid business ideas.
  • How to systemize your startup efforts so that you’re working efficiently and not wasting time.
  • And most usefully, how to overcome the silly sob stories most people believe that keep them from ever trying entrepreneurship.

What should I read to get started?:

The best way to learn is by watching others do.  I’m launching a Kickstarter campaign here soon, and I’ll be sharing the behind-the-scenes info so you can chart my success and failures.  Read about that here.

If you’re struggling with fear of being an entrepreneur, check out the Excuse Crusher.

If you want to be an entrepreneur for reasons like “making passive income” or to “follow your passion”, beware.  Read Why You Should Not Be An Entrepreneur and see what entrepreneurship really is before you start.

If you want to learn about how I screwed up (lol), read here and here.

What if there’s a topic I want you to cover that you haven’t already talked about?

Then please let me know.  I want to write things you care about; shoot me an e-mail at

Thanks for being a reader; let me know if there’s anything else I can do for you.